In most sectors, it takes 8 or more touch points before a prospect becomes a customer. Most clients won’t buy the first (or second) time they encounter your business. Instead they need to get to know, like, and trust you first.That’s where a well-designed sales funnel (that combines automation with the human touch) makes a difference. A sales funnel describes the steps people take on their journey to becoming your customer. It includes:Collecting contact details of potential leadsMaking an initial offerOffering a consultation/discovery callPersistent follow-upStaying in touch to nurture profitable relationshipsIf you try to do all of the above manually (for each new lead), you’ll be inconsistent, waste time with repetition, and watch hot leads slip through the net. In comparison, when you systemise your sales funnel and automate some of the touch points, you can ensure appropriate activity happens consistently. It’s a powerful way to beat the feast or famine syndrome and close more sales. A sales funnel could transform your business by collecting more leads and converting them into customers – on autopilot. So STOP missing out on the sales that could be yours.